Why Digital Brand Strategy Is Important in The Digital Era?
One of the most paramount things in today’s digital world is BRANDING! The Managing Future of Digital marketing research report showed that almost half (47%) of companies don’t yet have a defined digital marketing strategy but are doing digital marketing! In the very same research, a simple test of whether a strategic [...]
How To Leverage Cloud Computing as A Small Business?
You may currently be using cloud computing, and you don’t even realise it. Cloud computing makes it possible in secret, whether you’re using an online service like Gmail or Outlook 365 to send an email, collaborate on a document, store files, or stream a video. Cloud computing for business is [...]
Pay-Per-Click Advertising: The Dos & Don’ts
In this ever-evolving digital marketing landscape, pay-per-click (PPC) advertising is still an influential tool for businesses to drive traffic, increase brand awareness, and generate leads. The competition with so many businesses is so intense as they are competing for the same audience which means developing a robust PPC strategy is [...]
Why Personal Branding Is Important In The Digital Era?
We live in an era where we hear and read a lot about personal branding, how it holds immense power and significance as well as its importance in the digital space. With the ever-increasing emergence of social media and online networking platforms, people have an immediate opportunity to connect with [...]
What Is Google Tag Manager and Why You Should Use It?
Looking for a free tool that enables you to install, store, and manage your marketing tags without altering your website code? That means you’re looking for the Google Tag Manager. We’ve just mentioned marketing tags, but what are they and what’s their function? Semrush.com defines marketing tags small snippets of code [...]
Telkom Phenomenal 10 Women
At Saturated, we are excited to announce that one of the Honourees of the Telkom “Phenomenal 10” includes our very own Mamello Mofokeng (28) – Chief Executive Officer at Saturated. Mamello Mofokeng is an entrepreneur, data scientist, and philanthropist. In 2019 she was accepted into AlphaCode Explore, a programme that [...]
MTN Women in Digital Business Challenge
The lack of women in the digital sector is still a major challenge, even in 2023. Female representation is not where it should be by now and according to Yasmin Ali Gedi, digital skills alone will not make women successful. Data shows that women (54.7%) are less self-assured than men [...]
Why Saturated took part in the III International Olympiad on Financial Security in Sochi, Russia?
On the 29th of September 2023, our co-founders met with six other finalists at the South African National Defence Force (SANDF) military facility in the capital city of the Republic of South Africa — Pretoria. A briefing to prepare team South Africa was to be held which consisted of a [...]