Why Digital Brand Strategy Is Important in The Digital Era?
One of the most paramount things in today’s digital world is BRANDING! The Managing Future of Digital marketing research report showed that almost half (47%) of companies don’t yet have a defined digital marketing strategy but are doing digital marketing! In the very same research, a simple test of whether a strategic [...]
What Is Google Tag Manager and Why You Should Use It?
Looking for a free tool that enables you to install, store, and manage your marketing tags without altering your website code? That means you’re looking for the Google Tag Manager. We’ve just mentioned marketing tags, but what are they and what’s their function? Semrush.com defines marketing tags small snippets of code [...]
Telkom Phenomenal 10 Women
At Saturated, we are excited to announce that one of the Honourees of the Telkom “Phenomenal 10” includes our very own Mamello Mofokeng (28) – Chief Executive Officer at Saturated. Mamello Mofokeng is an entrepreneur, data scientist, and philanthropist. In 2019 she was accepted into AlphaCode Explore, a programme that [...]
MTN Women in Digital Business Challenge
The lack of women in the digital sector is still a major challenge, even in 2023. Female representation is not where it should be by now and according to Yasmin Ali Gedi, digital skills alone will not make women successful. Data shows that women (54.7%) are less self-assured than men [...]
Digital Marketing Tips For The Festive Season In South Africa
It’s that exciting time of the year again… a time of celebration, giving, and joy, but for businesses, it is a time to shut down and take a well-deserved break. In hindsight, it can also be a golden opportunity to boost sales and engage with their audience. Whether your company [...]
How AI is Revolutionising Social Media & Digital Marketing?
The future of digital marketing is here and yes, it is none other than one that has Artificial Intelligence (AI) in it. While there is a profusion of use cases for AI in digital marketing, the majority of marketers all over the world are leveraging AI to assist with email [...]
Travel and Tourism Technology Trends for Africa
There’s no denying the staggering impact of the global pandemic within the travel and tourism industry, especially in Africa, which is very evident in the many technological factors affecting businesses. The insubstantial use of technology by the tourism sector within Africa presents various business technology opportunities for tourism in Africa. [...]
The Importance of a Social Media Strategy for Your Business
Brand conscious businesses across industries use social media to charm their audiences, grow their market share and boost sales. Social media has become such an indispensable part of the modern customer journey, highlighting the importance of social media marketing for businesses of all sizes. Social media plays a huge role [...]
Why LinkedIn Is a Powerful Social Media Lead Generation Tool?
You’ve probably asked yourself, “ What is lead generation and why should I use LinkedIn to generate leads for my business? Can it really be used to produce sales?” According to WebFX, Lead generation is a central focus for any organisation that’s interested in driving consistent and reliable revenue. Companies [...]