Saturated is a sector-agnostic digital solutions and technology startup driving innovation and disruption through its digital products and solutions. It was founded by Mamello Mofokeng and Nkululeko Nkosi in 2019.
An enormous number of businesses use websites to assist potential customers understand who they are and what services they offer. These businesses also set up their websites as a platform that customers can leverage to buy the offered products or services. But most of these businesses do not understand the [...]
Bounfour says that digital transformation has only in recent years been subject to research and like digitalization it is a phenomenon that lacks coherent definition and covers several dimensions. Research on digital transformation has studied its effect not only on organizations, but also related to ethical, societal, and regulatory trends. [...]
We know that Google Analytics is by far the most used analytics tool. BuiltWith.com estimates that in 2022, more than 84% of all websites worldwide use Google Analytics for measuring their website usage. Unfortunately, many of the people who rely on Google Analytics for measuring their website traffic lack a good understanding [...]
Okay, so some of us are aware that one of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision, right? But have you ever wondered if and how you can track your visitor’s activities on Facebook and Instagram? Well, [...]
It’s that time of the year where we step back and start having moments of reflection and start asking ourselves, “Was that campaign successful? What worked? What didn’t work? What can we do to make our marketing campaigns better than the previous year?”. And in this insightful moment, that’s where [...]
With the continuous evolution of today’s digital landscape, a sturdy brand strategy will connect you to customers and help you outshine the competition. And one of the few ways to getting your brand into the spotlight is to focus on your digital strategy. When customers browse your website, make purchases [...]
If you’re running a website-based business, then you need to pay further attention to your WordPress security. As much as business owners show responsibility to protect their physical store building, an online business owner should do the same to protect their business website. One of the most used website management [...]
Africa’s technology sector is experiencing exceptional growth, with a transpiring middle class and an efflux in digitization. However, the African market still presents unique challenges, including infrastructure, connectivity issues, and regulatory hurdles. To traverse these challenges and unlock the market’s full potential, content marketing is vital. As an African tech [...]