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Why Personal Branding Is Important In The Digital Era?

We live in an era where we hear and read a lot about personal branding, how it holds immense power and significance as well as its importance in the digital space. With the ever-increasing emergence of social media and online networking platforms, people have an immediate opportunity to connect with a broader audience and establish a sensational reputation for themselves.

But what is personal branding and what does it entail? 

According to Rohit Tikoo, personal branding is the process of crafting and managing a public image that defines your individuality and sets you apart. It entails effectively communicating your unique value proposition to your target audience. Your personal brand encompasses more than just your resume or job title; it reflects your distinctive qualities, expertise, and values.

A solidly built personal brand can serve as a stimulant in accomplishing professional or personal aspirations, whether it involves securing employment, attracting clients, securing promotions, increasing your social following, which can also help you sell more products, and increase opportunities in your career or business . So, this also means that marketing your personal brand is also an effective way of differentiating yourself from your competitors whilst building a strong reputation and creating trust among potential and current clients. 

When constructing a compelling personal brand, these are the following strategies and tips to consider:

  1. Define Who You Are – This is probably the most time-consuming and difficult step for most people because it involves diving deep and exploring your core values, beliefs, passions, and mission, as well as looking at what makes you different and laying out your experiences. Once you’ve done that, it becomes easier to create your brand statement – a short, tenacious explanation of who you are, what you do, and what sets you apart. Your brand serves as a guide for your brand identity. 
  1. Be Authentic: The key to successful personal branding lies in authenticity. People can easily detect insincerity and insecurity, so it is of utmost importance to be true to yourself. Don’t try to be someone or something you’re not. Not only is it exhausting, but people will eventually see through it. Capitalize on who you are and what makes you unique and don’t stray from that.
  1. Define Your Target Audience – Who is your audience? Where are they online? What’s the demographic? What are their pain points? Asking these questions will help you define your audience(s) and guide your marketing strategy. It will also influence your brand voice and help you become impactful to the relevant people.
  1. Be consistent: Consistency is key in branding. Once you define your personal brand, verify consistency across all platforms. Maintain a consistent tone of voice, visuals, and content on your website, social media, and other online profiles. Post consistently, use a consistent voice, and use consistent fonts, colours, and images. Consistency promotes reliability which strengthens trust. 
  1. Be Visible: Visibility is of prime importance when it comes to establishing a strong personal brand. Engage in industry-related conversations, share your knowledge and expertise, and network with fellow professionals.
  1. Follow Relevant Influencers – Follow pertinent influencers who have a lot of followers, share good content and have a consistent brand. Engage with them by sharing, commenting on and liking their content. This is a good way to get your name out. Networking is important so network with similar people and build credibility. Follow competitors too. This gives you an idea of what they’re talking about and may offer bits of inspiration. 
  1. Be Active: After building a strong personal brand, it’s important to keep it active. Regularly update your website, social media, and other online profiles with fresh and relevant content. 
  2. Build Credibility – Word of mouth and reviews are two things most people rely heavily on when making a purchase. People want to know that other individuals have had positive experiences with what they’re about to spend their hard-earned money on. The same is especially true when branding yourself. Gather testimonials and references from people. LinkedIn has a great feature that allows others to endorse your skills and recommend you right on your profile. Reach out to colleagues, employers, and past customers and ask them to take a moment to endorse and recommend you. And don’t forget to return the favour! 

Create Engaging, Relevant, and Actionable Content – Talk about things that your target audience cares about, that are top of mind. Whether you’re talking about global business or data science, or fashion, find the story and make your content interesting. You are the expert, so give your audience actionable takeaways in your content – tips and tricks for example.

Saturated Africa: Importance of Personal Branding

If done right, by incorporating these strategies into your personal branding efforts, personal branding is one of the best ways to tell your story, advance your career, and build awareness of your unique talents and qualifications.

Saturated Africa: Importance of Personal Branding

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