Saturated is a sector-agnostic digital solutions and technology startup driving innovation and disruption through its digital products and solutions. It was founded by Mamello Mofokeng and Nkululeko Nkosi in 2019.
It’s that exciting time of the year again… a time of celebration, giving, and joy, but for businesses, it is a time to shut down and take a well-deserved break. In hindsight, it can also be a golden opportunity to boost sales and engage with their audience. Whether your company [...]
The future of digital marketing is here and yes, it is none other than one that has Artificial Intelligence (AI) in it. While there is a profusion of use cases for AI in digital marketing, the majority of marketers all over the world are leveraging AI to assist with email [...]
There’s no denying the staggering impact of the global pandemic within the travel and tourism industry, especially in Africa, which is very evident in the many technological factors affecting businesses. The insubstantial use of technology by the tourism sector within Africa presents various business technology opportunities for tourism in Africa. [...]
Brand conscious businesses across industries use social media to charm their audiences, grow their market share and boost sales. Social media has become such an indispensable part of the modern customer journey, highlighting the importance of social media marketing for businesses of all sizes. Social media plays a huge role [...]
You’ve probably asked yourself, “ What is lead generation and why should I use LinkedIn to generate leads for my business? Can it really be used to produce sales?” According to WebFX, Lead generation is a central focus for any organisation that’s interested in driving consistent and reliable revenue. Companies [...]
In the ever-evolving landscape of social media marketing, staying ahead of the curve requires embracing new technologies. One such game-changer is Artificial Intelligence (AI). By harnessing the power of AI, businesses can revolutionize their social media strategies, driving engagement, conversions, and ultimately, success. 1. Unlocking the Power of Personalization: Gone [...]
An enormous number of businesses use websites to assist potential customers understand who they are and what services they offer. These businesses also set up their websites as a platform that customers can leverage to buy the offered products or services. But most of these businesses do not understand the [...]
You’ve probably asked yourself, “Why are businesses, especially SMEs, constantly on the back foot with cybersecurity?” It could be that small business owners tend to often prioritise day-to-day tasks like sales, customer service, and administrative tasks, thus overlooking one crucial area, which is cybersecurity. Small businesses are specifically vulnerable to [...]
Bounfour says that digital transformation has only in recent years been subject to research and like digitalization it is a phenomenon that lacks coherent definition and covers several dimensions. Research on digital transformation has studied its effect not only on organizations, but also related to ethical, societal, and regulatory trends. [...]
We know that Google Analytics is by far the most used analytics tool. BuiltWith.com estimates that in 2022, more than 84% of all websites worldwide use Google Analytics for measuring their website usage. Unfortunately, many of the people who rely on Google Analytics for measuring their website traffic lack a good understanding [...]