The Importance Of Cybersecurity For SMMEs In South Africa
You’ve probably asked yourself, “Why are businesses, especially SMEs, constantly on the back foot with cybersecurity?” It could be that small business owners tend to often prioritise day-to-day tasks like sales, customer service, and administrative tasks, thus overlooking one crucial area, which is cybersecurity. Small businesses are specifically vulnerable to [...]
Content Marketing Strategies for African Tech Startups
Africa’s technology sector is experiencing exceptional growth, with a transpiring middle class and an efflux in digitization. However, the African market still presents unique challenges, including infrastructure, connectivity issues, and regulatory hurdles. To traverse these challenges and unlock the market’s full potential, content marketing is vital. As an African tech [...]