Saturated is a sector-agnostic digital solutions and technology startup driving innovation and disruption through its digital products and solutions. It was founded by Mamello Mofokeng and Nkululeko Nkosi in 2019.
Since we are living in a continuously developing economy, it is important that as a township or small business entrepreneur that you introduce yourself to social media marketing now more than ever because it has become a space where buyers and customers are engaging. Here are the reasons as to [...]
In the vibrant landscape of African tech startups, competition for customer acquisition is fierce. Standing out from the crowd and reaching your target audience can be a daunting task. This is where paid social media steps in as a powerful tool specifically suited for the unique needs of African startups. [...]
LinkedIn, the world’s largest professional networking platform, boasts over 830 million users. It’s a valuable tool for career advancement, job hunting, and professional development. However, with its vast user base and wealth of personal and professional information, LinkedIn also becomes a prime target for social engineering attacks. What is Social [...]
The music industry is in a constant state of flux, and what worked yesterday might be yesterday’s news today. In 2024, one of the biggest shifts for musicians is the explosion of paid social media marketing as a promotional tool. While traditional media like radio and print still have their [...]
In the dynamic landscape of digital marketing, small businesses are constantly seeking innovative ways to enhance their online presence and reach a broader audience. One platform that has emerged as a game-changer in recent years is TikTok. While it may be known for its entertaining short-form videos, TikTok offers a [...]
One of the most paramount things in today’s digital world is BRANDING! The Managing Future of Digital marketing research report showed that almost half (47%) of companies don’t yet have a defined digital marketing strategy but are doing digital marketing! In the very same research, a simple test of whether a strategic [...]
The future of digital marketing is here and yes, it is none other than one that has Artificial Intelligence (AI) in it. While there is a profusion of use cases for AI in digital marketing, the majority of marketers all over the world are leveraging AI to assist with email [...]
You’ve probably asked yourself, “ What is lead generation and why should I use LinkedIn to generate leads for my business? Can it really be used to produce sales?” According to WebFX, Lead generation is a central focus for any organisation that’s interested in driving consistent and reliable revenue. Companies [...]
An enormous number of businesses use websites to assist potential customers understand who they are and what services they offer. These businesses also set up their websites as a platform that customers can leverage to buy the offered products or services. But most of these businesses do not understand the [...]
We know that Google Analytics is by far the most used analytics tool. BuiltWith.com estimates that in 2022, more than 84% of all websites worldwide use Google Analytics for measuring their website usage. Unfortunately, many of the people who rely on Google Analytics for measuring their website traffic lack a good understanding [...]