Benefits of running Tik Tok paid campaigns
From starting off as a regular app known for snappy, witty, short-form videos, to becoming a global phenomena for any business looking to expand their reach, drive sales and engage with a global audience
Tik Tok has grown to become a powerhouse and cemented its place in the social marketing industry, as it isn’t only for creating authentic relatable short videos, but also a great platform for businesses looking to grow and expand to new markets.
It offers an amazing, powerful advertising tool called tik tok ads manager. It enables businesses to create, manage, and optimize ad campaigns.
This is where culture, entertainment and participation live together in an ever-evolving discovery ecosystem.
These campaigns, when ran properly, can help Increase brand awareness, drive website traffic, generate leads, and increase sales. Running a campaign will be down to the company’s objective (Awareness, Consideration or Conversion)
But before we dwell into the benefits of having a paid campaign on tik tok, let’s first take a sight at some of the types of ads tik tok offers:
•In-feed Ads: Typically what most brands use to advertise their product. These ads appear most organically as just another video on your For You Page (FYP). They allow users to like and comment on them, hence they receive the most in-app engagement. They are good for brands looking to get more recognition.
•Top View Ads: These are top view high impact full-screen ads that appear upon opening the app. They’re good for showcasing your brand.
•Branded Hashtag Challenge: A type of an ad that boosts awareness, drive engagement and builds huge fanbase by sponsoring a hashtag and creating a challenge to push the user’s action related to the hashtag
•Spark Ads: An ad format that uses organic tik tok content as the ad creative. The Spark ad format allows you to create tik tok in-feed ads or top view ads using your organic posts
•Video Shopping Ads: Video shopping ads assist with having user’s discover your products and drive them to your website for purchases
Choosing the type of an ad for your campaign will depend on your budget, ideal target market, and your company’s objectives.
Let’s now look at some of the benefits that comes with having an active campaign:
BRAND AWARENESS AND REACH:
Regardless of whether your company’s objective is consideration or conversion, one thing that is certain with running paid campaigns on tik tok is that you’ll be exposed to the platform’s viral culture, hence boosting brand awareness
The best method for growing brand awareness can be through the use of hashtags, which allows you to capitalize on popular trends and reach the right people at the right time. You can tailor your content to a popular trend, which can enhance the number of views your ad campaign receives
REACH YOUR TARGET MARKET QUICKLY:
Having an online presence in any platform is always a great idea, but because of its immense authenticity and strong sense of popularity, running campaigns on tik tok is always the right decision for any company
With over 10 million users in South Africa only, businesses stand more than a good chance to reach their target markets and even new audiences. Businesses can reach target markets quickly as paid campaigns have automation features that allow you to tailor your ads, maximize efficiency and remove friction from your day to day.
Let’s have a look at some of the automation tools offered by Tik Tok:
•Smart Performance Campaigns (SPC)
An end-to-end solution that reduces the number of steps involved in running campaigns. All you need is an objective, a budget, a target country, creative asset and text. SPC will do the rest.
•Campaigns Budget Optimization (CBO);
Allows advertisers to set a budget that works as a unified spend for all ad groups. This means performance is maximized across an entire campaign, rather than individually within each group. CBO’s drive +5.5% conversions and lower CPA by 7%
•Smart Creative (BETA):
An automation tool that combines assets like, video, text and CTA to make high quality ads
BOOST TRAFFIC & SALES:
Running a tik tok campaign can easily increase website traffic as you can include action buttons or clickable links that will direct the user to your website, landing pages, or product pages. Have a campaign that doesn’t only focus on your business objectives but also sticks to the style and culture of tik tok and resonates with your audience.
“Familiarize yourself with the organic side of tik tok if you haven’t already, so you can make your creative as native as possible and stay up to date on the latest trends.” A quote from Sanchez
COST EFFECTIVE :
Paid campaigns on tik tok aren’t as expensive as one might presume. Tik tok’s short videos require less editing, saving the advertiser time and money as there’s also no need to hire expensive equipment . With a strong internet connection, everything can be executed through your mobile phone or desktop.
INSIGHTS AND ANALYTICS TOOLS:
Running campaigns presents the opportunity to gain insights and use tik tok’s analytics tools that’ll help track the performance of your paid campaign’s real time.
This will lead to having metrics such as views, engagement rate, click-through rate, and conversions which will allow for continuous optimization and improvement of campaign effectiveness.
The more conversions data an account accumulates, the better tik tok’s system becomes at predicting metrics, resulting in more reliable and efficient acquisition costs.
Let’s now unpack how certain enterprises have benefited from having paid tik tok campaigns:
•Coca-Cola : Partnered with tik tok creators to promote their new energy drink, resulting in a 15% increase in brand awareness
•Glossier : Ran a tik tok campaign to promote their new product, reaching 1.4 million users and generating 2.5 million views
•Woolworths: Ran a tik tok campaign to promote their summer clothing range, reaching 1.1 million users and 1.4 million
•Vodacom: Used Tik Tok’s paid campaigns to promote their new data bundles, achieving a 15% increase in sales.
•Game : Ran a tik tok campaign to promote their new gaming console, receiving 400 000 users and 600 000 views
•Sephora: Used tik tok’s shopping feature to drive traffic to their website, achieving a 25% increase in sales.
How does one then start when running a campaign? Here a some steps to follow:
Step 1 – Create a tik tok ads account
Step 2 – Choose Campaign Objective
Step3 – Set your Budget and bidding strategy
Step 4 – Upload your ad creative
Step 5 – Launch and monitor your campaign
No matter what your objectives are, having paid tik tok campaigns can be beneficial for any company looking to increase awareness , drive sales and enhance engagement. It’s a great way to reach and engage with audiences while sticking to your true identity and remaining authentic.
Remember, saturated can assist your business in reaching its digital Success. Do follow us for more insightful strategies as to implementing and choosing the best paid campaign for your business.