The Fruit Basket

Saturated Africa > Web Development > The Fruit Basket
OBJECTIVE
Web Design & Development, Brand Identity Development
FOCUS
Mr. Arora’s Family & Their Friends
WEBSITE
www.thefruitbasket.org.za
Client Challenge

The Fruit Basket is a NGO that advocates for LGBTIQ+ rights for migrants, refugees and asylum seekers and they were in the market for a brand refresh and new website to be develop. The new brand identity was to capture the rainbow which is synonymous with LGBTIQ+ representation. Additionally, the website was to be a go-to platform for LGBTIQ+ migrants, refugees and asylum seekers and donors who wish to donate to the various causes of the organisation.

The Solution

We updated the old Fruit Basket logo to make it modern, fresh and memorable. The new brand identity was extended into digital and social media platforms where the organisation distributes its content.

The website was completely oevrhauled to appropriately highlight what the organisation stands for accompanied by blogging and donations functionality.

Working Hours

  • Logo Design
  • Web Design
  • Web Development
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