OBJECTIVES
Web Design & Development, Brand Identity Development
FOCUS
Revitalizing Digital Presence for Social Impact
CLIENT
The Fruit Basket
Client Challenge
The Fruit Basket is a NGO that advocates for LGBTIQ+ rights for migrants, refugees and asylum seekers and they were in the market for a brand refresh and new website to be develop. The new brand identity was to capture the rainbow which is synonymous with LGBTIQ+ representation. Additionally, the website was to be a go-to platform for LGBTIQ+ migrants, refugees and asylum seekers and donors who wish to donate to the various causes of the organisation.
The Solution
We updated the old Fruit Basket logo to make it modern, fresh and memorable. The new brand identity was extended into digital and social media platforms where the organisation distributes its content.
The website was completely overhauled to appropriately highlight what the organisation stands for accompanied by blogging and donations functionality.
The redesigned website, built on a robust and intuitive platform, offers a seamless user experience for both visitors and donors. Key features include:
- Clear and Compelling Messaging: We developed engaging content that highlights The Fruit Basket’s mission, impact stories, and advocacy efforts.
- User-Friendly Navigation: A streamlined navigation system ensures easy access to essential information, resources, and donation options.
- Responsive Design: The website is optimized for various devices, ensuring a consistent and optimal experience across all platforms.
- Secure Donation Platform: A secure and efficient donation system empowers supporters to contribute to the organization’s vital work.
- Blogging Functionality: A regularly updated blog keeps visitors informed about the latest news, events, and initiatives.
By delivering a visually stunning and highly functional website, we have empowered The Fruit Basket to connect with a wider audience, raise awareness, and mobilize support for their important cause.
