OBJECTIVES
Web Design & Development
FOCUS
Develop an ecommerce site to promote and sell natural hair and beauty products, while fostering a community for beauty and women empowerment.
CLIENT
SuperMelanin
Client Challenge
Super Melanin is a hair and beauty company dedicated to making women feel good about themselves through their diverse charming beauty products. Their journey began with a passion for natural hair care, blending shea butter with natural ingredients, and sharing their knowledge within their community. People got interested and their popularity grew, and this exposed how much they needed an online presence that could expand their reach, simplify product sales, and serve as a hub for natural hair tips & tricks.
The Solution
The Saturated team developed an engaging, easy-to-use eCommerce website that reflects the client’s passion and mission. The website seamlessly integrates product sales with educational content, offering an immersive experience. Its modern design combines relatable content with tempting imagery to portray the brand’s dedication to natural beauty and bold self expression. The site includes a secure payment system, product filtering for browsing, and a blog section for sharing tips. It serves as both a market place and a community hub.
www.supermelanin.co.za
