OBJECTIVES
Web Design & Development & Brand Identity Enhancement
FOCUS
Modernizing a Heritage Drink, Building a Household Name
CLIENT
Precious and Pearl Brands
Client Challenge
Ghemere is a non-alcoholic ginger beer concentrate, founded by Chemical Engineer Mpho Mohaswa under Precious and Pearl Brands. The company sought a digital platform to showcase its unique product—offering a fresh, innovative twist on the beloved South African ginger beer tradition. The challenge was to convey the brand’s authenticity, the rich emotional connection that ginger beer holds in South African culture, and its long-term vision of becoming a household name. The website needed to be as refreshing and convenient as the drink itself while highlighting the product’s innovative qualities and ease of use.
The Solution
Saturated Africa crafted a dynamic website that reflects Ghemere’s brand promise: delivering happiness. The website showcases the product’s core strengths—its authentic taste, exciting texture, and the convenience of mixing it with cold water in seconds. We ensured the design echoed the fusion of tradition and innovation, offering an engaging user experience that ties into Ghemere’s mission to make ginger beer a staple in homes across South Africa.
The website features vibrant visuals that capture the refreshing, mouth-watering quality of the product, complemented by clear, straightforward calls to action that guide customers through the purchase process. The long-term vision of becoming a household name is reinforced with a strong emphasis on Ghemere’s promise of convenience, quality, and the emotional connection it fosters with consumers.
