Saturated is a sector-agnostic digital solutions and technology startup driving innovation and disruption through its digital products and solutions. It was founded by Mamello Mofokeng and Nkululeko Nkosi in 2019.
In today’s digital landscape, marketers are constantly seeking ways to enhance their advertising strategies, improve targeting, and ultimately boost conversions. Meta’s Conversions API (CAPI) is a powerful tool designed to help businesses achieve these goals by allowing for more efficient data sharing between their servers and Meta’s advertising platform. Here, [...]
In an era where technology is reshaping industries and economies worldwide, digital skills training has emerged as a pivotal factor in driving economic growth. For South Africa, a country with a diverse economy and a burgeoning tech sector, investing in digital skills training is not merely a necessity but a [...]
Web analytics is collecting, analyzing, and interpreting data about how visitors interact with your website. This data provides information about visitor demographics, behavior patterns, content engagement, and website performance. Web Analytics isn’t just a fancy tool for businesses to gauge their website’s performance. It’s a vital component of any digital [...]
5 Powerful Hacks for Busy Bees Feeling overwhelmed by the ever-expanding world of digital marketing? You’re not alone! As a small or medium-sized business (SMB), you probably wear a million hats, and keeping up with the latest marketing trends can feel like trying to juggle fire while riding a unicycle. [...]
Watch Your Engagement Soar! Struggling with low email open rates and engagement? You’re not alone! But before you throw in the towel, let’s debunk some common email marketing myths that might be holding you back: Myth #1: Blasting Everyone with the Same Email is Efficient ❌ Wrong! Treating your entire [...]
In today’s data-driven world, insights are the new gold. For small businesses, however, extracting and interpreting these insights from spreadsheets and siloed systems can feel like panning for dust. That’s where Google Looker Studio comes in, transforming data into crystal-clear dashboards and reports, empowering even the smallest players to make [...]
One of the most paramount things in today’s digital world is BRANDING! The Managing Future of Digital marketing research report showed that almost half (47%) of companies don’t yet have a defined digital marketing strategy but are doing digital marketing! In the very same research, a simple test of whether a strategic [...]
Looking for a free tool that enables you to install, store, and manage your marketing tags without altering your website code? That means you’re looking for the Google Tag Manager. We’ve just mentioned marketing tags, but what are they and what’s their function? Semrush.com defines marketing tags small snippets of code [...]
It’s that exciting time of the year again… a time of celebration, giving, and joy, but for businesses, it is a time to shut down and take a well-deserved break. In hindsight, it can also be a golden opportunity to boost sales and engage with their audience. Whether your company [...]
The future of digital marketing is here and yes, it is none other than one that has Artificial Intelligence (AI) in it. While there is a profusion of use cases for AI in digital marketing, the majority of marketers all over the world are leveraging AI to assist with email [...]