Saturated is a sector-agnostic digital solutions and technology startup driving innovation and disruption through its digital products and solutions. It was founded by Mamello Mofokeng and Nkululeko Nkosi in 2019.
Performance marketing has come a long way from simply measuring clicks and conversions. In 2025, it’s a smart, data-powered ecosystem where technology and creativity work side by side. Every element from strategy to execution is designed to deliver real, measurable results. But what’s changed? And more importantly, what does it [...]
DeepSeek R1, an advanced open-source AI model developed by the Chinese company DeepSeek, has rapidly emerged as a transformative tool in the digital marketing landscape. Launched on January 20, 2025, DeepSeek R1 distinguishes itself with its exceptional reasoning capabilities, cost-effectiveness, and accessibility, making it a game-changer for businesses aiming to [...]
As technology advances, digital marketing is rapidly evolving, forcing brands to adapt to new consumer behaviors and industry trends. In 2025, businesses that stay ahead of the curve will focus on personalization, AI-driven strategies, and immersive experiences. Here are the top five digital marketing trends set to dominate in 2025. [...]
In recent years, the digital marketing landscape has undergone a seismic shift, driven by the rapid adoption of artificial intelligence (AI) technologies. AI agents, powered by machine learning algorithms and natural language processing, are now at the forefront of this transformation. From personalized customer experiences to data-driven decision-making, AI agents [...]
In today’s digital landscape, marketers are constantly seeking ways to enhance their advertising strategies, improve targeting, and ultimately boost conversions. Meta’s Conversions API (CAPI) is a powerful tool designed to help businesses achieve these goals by allowing for more efficient data sharing between their servers and Meta’s advertising platform. Here, [...]
In an era where technology is reshaping industries and economies worldwide, digital skills training has emerged as a pivotal factor in driving economic growth. For South Africa, a country with a diverse economy and a burgeoning tech sector, investing in digital skills training is not merely a necessity but a [...]
Web analytics is collecting, analyzing, and interpreting data about how visitors interact with your website. This data provides information about visitor demographics, behavior patterns, content engagement, and website performance. Web Analytics isn’t just a fancy tool for businesses to gauge their website’s performance. It’s a vital component of any digital [...]
5 Powerful Hacks for Busy Bees Feeling overwhelmed by the ever-expanding world of digital marketing? You’re not alone! As a small or medium-sized business (SMB), you probably wear a million hats, and keeping up with the latest marketing trends can feel like trying to juggle fire while riding a unicycle. [...]
Watch Your Engagement Soar! Struggling with low email open rates and engagement? You’re not alone! But before you throw in the towel, let’s debunk some common email marketing myths that might be holding you back: Myth #1: Blasting Everyone with the Same Email is Efficient ❌ Wrong! Treating your entire [...]
In today’s data-driven world, insights are the new gold. For small businesses, however, extracting and interpreting these insights from spreadsheets and siloed systems can feel like panning for dust. That’s where Google Looker Studio comes in, transforming data into crystal-clear dashboards and reports, empowering even the smallest players to make [...]